OUR STORY

‘cos every journey has a beginning.

 
The most important thing for us is having great products in stores that we hope people will like; we don’t try to overconnect ourselves - we’re just trying to showcase the things we do. And when people respond positively...that’s magic.
 

We combine design-conscious sensibilities with advanced technology to deliver luxury pharmaceutical and healthcare products for the modern, urban professional.

We’re larger than life; and not the least bit apologetic. Passion and intuition with a splash of colour, tempered with simplicity and hard science.

That’s SUPERDUPER.

Functional, stylish and eco-friendly, our products are formulated with just a few real, simple active ingredients and suitable for all skin types and genders.

We never test on animals, and are committed to ethical sourcing.

Many of our products are created in-house by our talented team in Singapore. Alongside innovation, we also maintain a great variety of essentials for your everyday.